Recently, the Brazilian Domestic Toy Manufacturers Association publicly stated that Brazilian toy manufacturers would reduce the price of 76% of domestically produced toy products to less than R $ 50. As an emerging market, Brazil's domestic toy industry has made the above measures. For Chinese toy exporters, its intention is obvious, and the Brazilian toy industry intends to compete for international toy market share.
Not only Brazil, Vietnam, Thailand, and other toy companies have also been taking advantage of low production costs and other advantages, 觊觎 grab the international toy market share. An industry insider who participated in the 111th Canton Fair said that the industrial chain of emerging markets has not been fully formed, and the threat at this moment is not huge, but this impact is real.
负责 A person in charge of a toy export company in Jiangsu Province said that in recent years, some old customers have already moved orders, such as to the Vietnamese toy market, such as to the Thai toy market, and so on. A person in charge of Nanjing Toys & Gifts Co., Ltd. also expressed sympathy, saying that when the company came to Germany and other countries to participate in toy exhibitions in recent years, many old customers had the tendency and action to move to emerging markets, although it was only a small Part of the order was lost, but it should still attract enough attention and strategy.
Faced with such a development trend, industry experts analyze that the short-term negative impacts are limited and the long-term threats deserve attention. Customers who choose to transfer orders to emerging markets such as Thailand will eventually return to the Chinese toy market under the measurement of various factors. At present, the impact on domestic toy export companies is not great, but this emerging trend still requires long-term attention from the toy industry. At present, emerging markets such as Brazil have not yet gained an advantage in the competition with Chinese toy companies, mainly because their toy production chains have not been formally perfected.